As the next Unpacked event approaches, details about the Galaxy S26's AI strategy are becoming clearer. In addition to existing assistants like Bixby and Google Gemini, Samsung has officially introduced Perplexity as a system-level AI assistant. Users can now directly activate this rising star in the search field by saying "Hey Plex." This marks Samsung's full embrace of the **"Multi-Agent Ecosystem."**
Deep Integration: More Than Just an App
Different from ordinary third-party apps, "Hey Plex" has high system permissions. Perplexity will be able to directly access users' Samsung Notes, alarms, photo gallery, reminders, and calendar. This means it is no longer just a Q&A tool but a deep assistant that provides personalized services based on your schedule and photos. In addition, Samsung has confirmed support for specific third-party applications, further expanding the boundaries of AI operations.
Samsung's Ambition: "Freedom of Choice" in the AI Era
Samsung observed that users often switch between different AI assistants depending on their strengths and develop a sense of "attachment" to specific agents. Therefore, Samsung has taken a completely different approach from Apple and Google in the S26: open the operating system, allowing users to decide who is the core brain of the phone.
This approach of giving users "AI freedom" is seen as key for Samsung to stand out in the high-end flagship market. By integrating the strengths of different assistants into a single operating system, Galaxy S26 aims to become a comprehensive AI hub.
Mystery to Be Revealed on the 25th
Samsung is expected to elaborate on its vision for the "multi-agent future" during the launch event on the 25th. At that time, details about how Galaxy AI seamlessly switches between different agents and more partner information will be officially unveiled.
