The digital interaction in the fast food industry is entering the "embodied intelligence" era. On February 25, 2026, according to Qichacha, KFC (Berkshire China) officially launched an AI intelligent ordering Agent based on Alibaba's Qwen large model - "K".

This technological upgrade means that users can now bid farewell to the complicated app menu selections. With simple "natural language" conversations, they can complete the entire process from selecting items to payment.

Key Highlights: Understanding Everyday Language and Handling Complex Needs

Thanks to the underlying capabilities of Qwen, KFC's new "AI employee" has shown a high level of interaction intelligence:

  • Identifying Ambiguous Needs: Even if the user's description is vague, such as "a non-spicy two-person set meal," K can accurately match the corresponding dish.

  • Handling Multi-turn Modifications: During the conversation, users can change their order, switch pickup locations, or adjust delivery methods at any time. K can maintain context continuity and adjust the order in real time.

  • Having "Long-term Memory": K will provide personalized recommendations based on the user's historical preferences, making ordering more tailored to your needs.

Scenario Expansion: Car Infotainment Ordering, One Word Achieves Everything

In addition to the mobile phone side, KFC has deeply integrated AI shopping capabilities into smart car infotainment systems:

  • One-stop Closed Loop: Drivers just need to give a voice command to complete selection, placing orders, and payment.

  • Automatic Navigation: The system will automatically plan the route, guiding the vehicle to the nearest KFC store for pickup, achieving seamless integration between "people, vehicles, and meals."

Industry Insight: From "Online Ordering" to "Intelligent Ordering"

Qichacha