Monetization Ideas

Catch the "raising crayfish" trend in the AI circle, targeting the high entry barrier of OpenClaw deployment. Create a step-by-step tutorial and publish it on Xiaohongshu to gain likes and favorites, then monetize through paid consulting and custom deployment. The Xiaohongshu account "Liker Talks AI" released a beginner's guide to installation, which received 22,000 likes and 40,000 collections within a few days.

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Target Audience

Technical bloggers with AI experience who can clearly break down steps, or AI enthusiasts willing to spend time researching OpenClaw deployment. No need for high looks, but patience is required to explain operations.

Difficulty Level

Moderate. You need to first master the core operations of OpenClaw deployment, understand basic error messages, and convert technical steps into language that beginners can understand.

Operation Process

Step 1: Master the entire OpenClaw deployment process (learn it yourself before teaching others)

  • First, download the OpenClaw open-source project and try deploying it on Feishu / computer, recording each step (such as opening which page, entering what command).
  • Deliberately make mistakes and record solutions: such as environment configuration errors, reasons for API call failures, organize these "painful experiences" into notes.

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Step 2: Create a comprehensive installation tutorial (break down like teaching third graders to build blocks)
  • Determine the tutorial format: choose images and text (more easily collected), use mobile screenshots + text explanations, each step with clear screenshots (such as Feishu workspace page, code input interface).
  • Break down the operation steps:
    1. First, explain the preparation: what software to download, what accounts to register (such as Feishu, cloud server account).
    2. Then, explain the deployment steps: open Feishu → find the robot application → enter OpenClaw code → configure the running environment → test if you can "raise crayfish", use simple language for each step, such as "click this icon that looks like a small robot" "paste this code into the input box just like copying a passage".
    3. Supplement with an avoidance guide: list the previously recorded error issues and solutions separately, such as "if a red error message pops up, check if the API key was entered correctly".
Step 3: Publish on Xiaohongshu and optimize (to get more people to see your tutorial)

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  • Create eye-catching titles: for example, "Beginner's Guide to Raising Crayfish! OpenClaw Feishu Edition Installation Tutorial, Comprehensive!" "Avoid Pitfalls in Raising Crayfish! Full Solutions to OpenClaw Deployment Errors".
  • Add accurate tags: #AI Tutorial #OpenClaw #Electronic Crayfish #AI Agent #Learn AI from Scratch.
  • Optimize layout: use Xiaohongshu's own text formatting function, highlight key steps in red, use arrows to mark important buttons on screenshots.
Step 4: Monetize after gaining followers (turn tutorial traffic into money)
  • Free Q&A to attract followers: reply to questions in comments, guide fans to private messages, add targeted fans to WeChat / Feishu groups.
  • Monetize with paid services: offer "Custom OpenClaw Deployment" (50-200 yuan per order) and "1-on-1 Error Resolution" (30 yuan per session).
  • Recommend related products: promote cloud servers, AI learning material packages, etc., to earn commissions.

Case Review

This case accurately captured the "FOMO (fear of missing out)" psychology in the AI circle and the technical pain points of ordinary users, using "comprehensive tutorials" to meet the demand for low-barrier AI learning. The high collection data on Xiaohongshu also proves the value of such practical content. The core advantage is the practicality and scarcity of the tutorial. Users without a technical background are willing to pay for "avoiding pitfalls." However, note that as OpenClaw's official deployment process becomes simpler, the tutorial's timeliness will decrease. Later, it can be expanded to other AI agent deployment tutorials or advanced content about "raising crayfish + AI gameplay" to maintain account competitiveness. At the same time, ensure the tutorial steps are accurate to avoid losing followers due to incorrect operations.

Tools Used

  • Core Tools: OpenClaw open-source project, Feishu (deployment platform)
  • Creation Tools: Mobile phone (screenshots), Xiaohongshu (publishing platform), WeChat / Feishu (private domain attraction)
  • Supporting Tools: Cloud server (test deployment), screenshot annotation tool (such as Snipaste, to mark arrows / text on screenshots)

Summary

  1. Core Logic: Leverage AI trends (OpenClaw), solve user pain points (deployment difficulty), grow followers on Xiaohongshu with practical tutorials, and monetize through paid services / affiliate marketing.
  2. Key Operations: First, thoroughly understand the technical process and record the pitfall points, then convert professional steps into comprehensive tutorials that beginners can understand.
  3. Sustainability: Pay attention to updates of AI tools, update tutorial content in time, or expand to other AI agent tutorials, to avoid outdated content.