Baidu's mobile ecosystem is undergoing a deep "modelization" transformation. According to the latest news, Baidu has completed a key personnel appointment internally: He Jingzhou, formerly from the Large Model Algorithm Department, has been transferred from the Basic Model Research Department (BMU) to the Mobile Ecosystem Business Group (MEG), and now serves as the head of the Baidu APP R&D Center. This move sends a clear signal that the integration of large models with search and recommendation services has entered a fast lane.

The core logic behind this organizational adjustment lies in "technical penetration":

Algorithm Architecture Integration: He Jingzhou's arrival aims to strengthen the deep application of cutting-edge technologies such as large models in core scenarios like Baidu Search and recommendations.

Business Collaboration Upgrade: Previously, Baidu MEG has completed an organizational structure optimization, merging all PC and mobile search operations. This change in the R&D leadership will further accelerate the process of integrated search and recommendation.

In addition to the integration of core businesses, Baidu's AI is extending into vertical fields. It is reported that Baidu Health will soon launch an intelligent entity called DoctorClaw, specifically designed for medical scenarios. This business is supervised by Yang Minglu.

When search is no longer just keyword matching, but based on large model-based intent understanding and task execution, Baidu's mobile ecosystem is trying to build a new technological moat. As large model technology moves from the lab to the Baidu APP with tens of millions of daily active users, the form of the search engine may be about to undergo a complete redefinition.