On March 18, Tencent Holdings (00700.HK) released its Q4 and full-year 2025 financial report. Game, as a core business, showed steady growth, with annual game revenue reaching 241.6 billion yuan, an increase of 22% year-over-year. Among them, the game revenue in the domestic market increased by 18% to 164.2 billion yuan. The game revenue in the international market exceeded the 10 billion US dollar mark, increasing by 33%, setting a new historical high.
Specifically for Q4, the game revenue in the domestic market increased by 15% to 38.2 billion yuan, mainly due to the revenue growth from "Delta Force" and "Valorant" (PC and mobile versions), as well as the additional revenue contribution from "Sona"; the game revenue in the international market increased by 32% to 21.1 billion yuan, mainly driven by the revenue growth from Supercell's games and "PUBG Mobile", as well as the overseas additional revenue contribution from "Sona".
The report also specifically mentioned that game AI is effectively accelerating content creation, improving user experience, and enhancing marketing efficiency. Currently, multiple games under its portfolio, such as "Honor of Kings", "PUBG Mobile", and "Delta Force", have applied AI, enriching players' experiences and enhancing game quality.
In particular, "PUBG Mobile" has announced that the cumulative number of users who experienced all AI NPC gameplay reached 110 million, with the highest daily active users reaching 17.7 million, an average of 70 interactions per battle, and a microphone activation rate of nearly 75%, further enhancing player engagement.