Recently, well-known model Qihai Christ publicly accused the short drama "Peach Hairpin" of using AI technology to "steal her face" without permission. According to the victim, the show replaced her facial features with those of a villain in the drama without any authorization.
This behavior not only made the model appear in negative roles involving abuse in the drama, but also severely damaged her personal reputation. As a professional model whose commercial value depends on her image, this act has directly harmed her career reputation and potential business opportunities.
Evidence has been preserved: demand for an apology and compensation from the production side
According to preliminary investigation, the infringing scenes mainly focused on episodes 11 to 13 of the drama. Although the production side deleted some close-up shots after the incident escalated, long shot scenes remained, and no responsible person has contacted or expressed any apology so far.
Faced with the passive attitude of the production side, Qihai Christ clearly stated that she has already legally preserved the relevant evidence. She demands that the production company immediately stop the infringement, compensate for the losses, and issue a formal apology, vowing to protect her legal right to her own image through legal means.
Abuse of technology sounds a legal alarm for the film and television industry
With the popularity of deep synthesis technology, the threshold for AI face swapping has significantly dropped, and the low-cost temptation of the technology is leading to frequent infringement cases. Lawyers point out that such "deep fake" behavior not only infringes on individual rights but also subtly squeezes the space for originality and copyright awareness.
This dispute also leaves a profound lesson for the rapidly developing short video industry: new technology should be a tool to empower art, not a cover for infringement. Any industry benefits must be obtained within the legal boundaries. Only innovation based on respect for others' rights can achieve long-term development.