On April 2, the Chinese Radio and Television Organizations Association's Actor Committee issued a solemn statement against the frequent AI infringement issues in the industry, officially taking a stand against AI face swapping, voice print cloning, and unauthorized data collection for model training.
The statement clearly defined seven categories of prohibited behaviors, covering the entire closed-loop process from film and television material tampering to AI model training. It particularly emphasized that even if marked with "non-commercial," "public sharing," or "personal second creation," these labels cannot serve as legal exemptions, and the infringing parties still need to bear full legal responsibility. This move marks that the entertainment industry is shifting from individual rights protection to systematic industry collaboration supervision when facing the impact of generative AI technology.
The release of this statement originated from an ongoing industry rights protection storm. Since March 13, representatives of 729 Sound Studio, such as Gu Jiangshan and Zhao Shuang, along with nearly a hundred top voice actors including Bian Jiang and Ji Guanlin, have spoken out successively, opposing AI voice cloning technology that costs less than 100 yuan and can replicate original voice within a few minutes. With the recent announcement of the first AI voice infringement case and the short drama AI face swapping celebrity case by the Beijing Internet Court, the judicial boundaries have become increasingly clear. This statement further clarifies the review obligations of platforms and technology providers, requiring the establishment of content authorization verification mechanisms and quick response channels for infringement.
