At the 139th Canton Fair, Haier introduced a new product that has attracted a lot of attention - the V12 washing machine.
The biggest highlight of this machine is its industry-first "AI Eye." It sounds like a gimmick, but the actual functions are very practical: before washing, it can identify the color of the clothes to prevent color mixing; during the washing process, it monitors the foam status in real time and automatically adjusts the number of rinses; after washing, if the clothes are not taken out for a long time, it will send a reminder. From start to finish, the entire washing process is actively intervened, rather than just completing the program and ending.
In addition to the AI Eye, the V12 also features Wind Cruise Pro and Essence Wash technology. According to the introduction, these features were designed specifically to meet the washing and care habits and usage needs of European users.
The destination of this machine is clear - it is planned to be officially exported to the European market this year. This timing is carefully chosen: Haier's washing machines have already achieved the top position in both sales volume and revenue among Chinese brands exporting overseas in the European market, and they are the only Chinese washing machine brand to receive the highest German Stiwa certification. Launching an flagship new product on the basis of existing reputation and market foundation is like adding more bets on their strongest front.
The export of Chinese home appliances has moved beyond the stage of competing with price. Now, it's about technological content and brand awareness. The washing machine with "eyes" from Haier is a perfect example of this logic.
