On the afternoon of April 20th, Huawei held a new product launch event for the Pura series and all-scenario products, officially unveiling the Pura 90 series, the Pura X Max large foldable phone, and its first Harmony AI glasses. At the same time as launching new products, Huawei also announced the highly anticipated pricing structure.
In terms of pricing strategy, Huawei demonstrated strong market competitiveness. Despite the continuous rise in global semiconductor memory prices, many smartphone manufacturers have raised their prices, but Huawei chose to take a steady approach. The starting price of the Pura 90 standard version is the same as the previous generation, Pura 80, while the prices of the Pro and Pro Max versions have even been reduced. Notably, this product line has eliminated the Ultra version, showing Huawei's determination to maintain stable pricing for its main models.
Another major highlight of this launch was the debut of Huawei's first Harmony AI glasses. This pair of glasses integrates multiple AI technologies, enabling efficient ecosystem collaboration. At the same time, the release of the Pura X Max large foldable phone further enriches Huawei's product lineup in the foldable screen market.
Market data shows that in 2025, Huawei's smartphone shipments remained the top in the domestic market, and its market share in the foldable screen segment also remained leading. Before Apple's first foldable iPhone enters the market, Huawei has launched a series of new products to further consolidate its first-mover advantage in the high-end and innovative form factor smartphone market. Currently, the starting prices of all new models have been fully disclosed, and Huawei is continuously leading the direction of the domestic smart terminal market with more attractive pricing and cutting-edge AI experiences.
