Tmall Supermarket officially launched its AI supermarket intelligent agent "Chao Miao 1.0" at the 15th Anniversary Merchant Conference, marking the entry of online retail into the intelligent scheduling era. This innovative tool includes 16 sub-intelligent agents, covering the entire business lifecycle from product planning to supply chain management.
As the first AI retail intelligent agent to be applied nationwide, "Chao Miao" deeply dissects the complex operational logic of retailers. It focuses on the full-cycle design of online supermarkets, aiming to provide brand owners with more accurate decision-making support and operational efficiency.
Data-Driven Decisions, Significant Increase in New Product Success Rate
In the past, new product planning often relied on the personal experience of operations staff, with data serving only as a secondary reference, leading to high brand trial-and-error costs. Now, "Chao Miao" can simulate sales results under different scenarios before a new product is launched, predicting market feedback in advance.
This intelligent agent can not only automatically extract product main images, titles, and selling points, but also simultaneously develop marketing strategies. Currently, the trial of its own brand "Selected" shows that the success rate of new products has reached nearly 30%, far exceeding the industry average.
Full-Chain Intelligent Scheduling, A Quality Transformation in Retail Efficiency
"Chao Miao" is not just a simple tool; it is more like a management hub embedded with Tmall Supermarket's core database and brand graph. Merchants simply need to propose their business needs, and the system will automatically coordinate sub-modules such as business diagnosis and intelligent replenishment.
