On April 22, Douyin Life Services officially released The Douyin Life Services AIGC Creation Guidelines, aiming to clarify the behavioral boundaries for creators when using artificial intelligence-generated content or deep synthesis technology, further safeguarding consumers' right to know and maintaining a healthy content ecosystem.

The guidelines focus on rights protection and information authenticity. In terms of personality rights and intellectual property rights, Douyin explicitly prohibits the use of AIGC technology to perform secondary creations such as face swapping, voice imitation, and adaptation of others' images, voices, or works without legal, explicit, and traceable authorization. Creators are also not allowed to use unauthorized materials or plagiarize others' scripts for model training. Regarding consumer transparency, the guidelines require all published content containing generated or synthetic content to be clearly disclosed, ensuring the audience can clearly identify the boundary between real and virtual content.

In terms of marketing compliance, the guidelines strictly prohibit the use of AIGC to fabricate product, store, or service information, and ban exaggerating quantity, specifications, and effects. It requires that online promotions must align precisely with offline fulfillment. Additionally, in response to the industry's problems of using AI technology to create vulgar plots or forge hot topics to gain traffic, Douyin has clearly stated it will crack down on odd and irrelevant content unrelated to products or services, ensuring a positive value orientation for the content.

The release of these guidelines marks that leading platforms have entered a refined stage in AIGC content governance. By imposing constraints across the entire chain from the technical source to the marketing end, it effectively reduces infringement risks and trust costs, and sets an industry benchmark for the compliant application of AI technology in the local life services sector.