Recently, Fliggy collaborated with Xiaohongshu to release the "May Day Travel Trend Report," revealing that the penetration rate of artificial intelligence technology in travel decision-making scenarios has significantly increased. Data shows that during this year's May Day holiday, AI consultation volume on the Fliggy platform continued to rise from the high level of the Qingming holiday, with a month-on-month growth of 56%. "Suggestions from AI" have broken the traditional guidebook model and become a key factor driving travelers' decisions, marking the tourism industry's transition from the "search era" to the "smart assistant era."
The report points out that the current tourism market demand shows a highly diversified trend, with users increasingly relying on interest-driven and personalized experiences. Among five typical groups—photography enthusiasts, food lovers, sports enthusiasts, slow travelers, and casual travelers—the "casual travelers" who like to set off spontaneously without prior planning show the highest compatibility with AI tools. For travelers seeking surprise, AI significantly lowers the planning barrier for flexible travel, enabling the immediate need of "setting off at a moment's notice" to be precisely met. At the same time, the supply of travel photography has doubled in places such as Huzhou, Zhoushan, and Chongqing, while search热度 for food and outdoor sports remains high, further confirming the diversity of travel preferences.
From an industry perspective, the explosive growth of AI consultations is not only a change in interaction methods but also a reflection of the deepening application of large model technology in vertical fields. When AI recommendations begin to influence destination choices and consumer journeys, the focus of competition among travel platforms has shifted from resource integration to improving decision-making efficiency driven by algorithms. This technological empowerment is expected to reshape the supply and demand relationship in the cultural and tourism industry, promoting the sector toward more flexible, intelligent, and frequent experiential consumption.
