The domestic large model market is witnessing a landmark shift from "free acquisition" to "paid monetization." According to the latest information, ByteDance's flagship AI intelligent product Douyin is expected to officially launch a paid subscription feature in mid-June this year. This not only means that one of the largest large model applications in China is entering the deep waters of commercialization, but it also signals that the consumer-level AI market is accelerating out of the "free lunch" era.

It is reported that the fee mechanism introduced by Douyin this time has relatively accessible thresholds. For service pricing, the monthly subscription cost for continuous monthly users is expected to start at 68 yuan. Regarding this major move, industry insiders generally believe that it is an inevitable choice for leading large model manufacturers to try to establish their own profit models and achieve self-sustaining capabilities after accumulating a massive core user base.

Regarding whether this shift will trigger fluctuations in the capital market, Zhu Qi, an analyst from Galaxy Securities, pointed out in his latest report that the initiation of a charging model for large models has a long-term positive guiding effect on related technology and AI concept sectors. Zhu believes that as large model technology continues to be restructured and optimized, high-quality, professional, and efficient AI services will eventually match reasonable market pricing. By establishing a healthy business cycle, companies are expected to reinvest revenue back into the research and development upgrades of the underlying large models.

From the perspective of the broader industry cycle, this move will become a core catalyst for industry sector valuation recovery and restructuring. As the commercialization dividends are gradually realized, leading companies with stable paid retention and monetization capabilities are expected to see a new round of expansion in their sector valuation space.