At the recently opened 2026 Worldwide Developers Conference (WWDC), Apple officially announced its next-generation artificial intelligence technology, Siri AI. However, Apple immediately issued a statement after the event, once again attributing the reason why the new Siri cannot be launched on all platforms in the EU to the EU's Digital Markets Act (DMA).
Serious Disagreements in Regulatory Interpretation
In its statement, Apple stated that the new Siri AI was designed with user privacy as a top priority, ensuring the security of user data through edge computing and private cloud computing technologies. However, EU regulators have adopted an extremely strict interpretation of the DMA Act, leading to irreconcilable differences between Apple and European regulators in the field of data security.
According to current EU regulations, if Apple wants to implement this technology in the region, it must allow any third-party virtual assistant to directly access users' private data. Additionally, third-party AI must also have the authority to directly control other installed applications within the system. Apple believes this completely undermines its fundamental principle of protecting user privacy.
Obstacles to Launching on Multiple Platforms in Europe
As a result of this policy, although the English version of Siri AI will be officially released later this year, users in the EU region will not be able to experience the full Apple Intelligence update immediately. In the initial phase, only the macOS, watchOS, and visionOS platforms in the European market will receive partial update support.
