According to reports from South Korean media, Samsung plans to integrate AI assistants like ChatGPT or Google Bard into its upcoming flagship series, the Galaxy S24, to enhance the device's AI capabilities. Samsung has set an ambitious goal to achieve shipments of 35 million units of the Galaxy S24 in 2024, a 10% increase compared to the Galaxy S23. Samsung believes that on-device AI can boost demand for flagship phones and reclaim the leading position in the high-end market. Additionally, Samsung might advance the release of the Galaxy S24 to January 17, providing extra time in the market that could contribute to the phone's success.