According to Dujia News, the social platform Soul is planning to launch its first portable AI smart hardware product. The device is positioned as emotional companionship and will integrate SoulX, the company's self-developed large language model, with voice interaction, emotional expression, and digital life capabilities into the hardware terminal.
The配套 software application "YuJian Island - Star Frequency Communication" has already been launched. Users can bind the device through this app and personalize the creation and deployment of virtual intelligent agents, achieving full-duplex voice interaction and synchronizing expressions and actions on the hardware screen.
This strategic move marks that Soul is transitioning from a single mobile social app to an AI emotional ecosystem company integrating software and hardware. In terms of technology and scenarios, independent dedicated interactive terminals not only free users from information interference in multi-tasking scenarios on phones, but also provide a more immersive and continuous companionship experience. Additionally, by offering a high-degree-of-freedom Avatar ecosystem and continuous memory functions, it compensates for the shortcomings of online products in covering home-based, long-term emotional interactions.
Although the Gen Z generation shows strong willingness to pay for online virtual companionship, the actual conversion rate of dedicated hardware and the competitive barriers against similar functions offered by major phone manufacturers remain to be tested by the market. If this exploration succeeds, the integrated software and hardware business model could build a second growth curve for Soul, bringing traffic and profit on its multiple attempts to go public.
