Keep, the sports technology platform, has officially released its half-year financial report for 2026. The financial data shows that the company achieved a revenue of 825 million yuan in the first half of this year, and the adjusted net profit reached 5.88 million yuan, demonstrating a stable business performance.
Regarding core user operation data, the platform's ability to monetize and user engagement continues to strengthen. Among them, the average revenue per user (ARPU) increased by 21.3% year-on-year, and the average monthly exercise time of monthly active users (MAU) also saw a 15.3% growth, reflecting deep user participation in the platform's content.
The implementation of the artificial intelligence strategy became a key highlight of this financial report. With the self-developed Keepace.ai large model continuously integrated into the core application scenarios of the App, vertical AI functions are being accelerated comprehensively, while the company is also actively exploring the output of technical capabilities to the B-end market.
In the segment of self-branded fitness products, the business scale has seen significant growth. Revenue from self-branded fitness products during the period increased by 21.7% to 483 million yuan, with the gross profit margin further increasing to 40.1%. The expansion into overseas markets has also made positive progress, with overseas revenue exceeding 22 million yuan.
