According to a report by The Information citing internal documents, Meta Platforms plans to launch its consumer-facing AI agent platform Hatch in the coming weeks and is expected to release its next-generation AI model Watermelon in October. Hatch is seen as a key move by Meta CEO Mark Zuckerberg to commercialize AI investments and expand revenue sources beyond advertising.
According to the information, Hatch is a consumer-level AI agent product developed by Meta based on the OpenClaw direction, aiming to shift from traditional conversational AI to intelligent assistants capable of performing tasks independently. Early versions have been trained to access services including DoorDash, Etsy, Reddit, Yelp, and Outlook, and the company plans to offer customizable panels for users to manage tools and skills created by the agents.
In terms of business model, Meta is considering a tiered subscription plan, with the premium version potentially costing up to $199.99 per month and offering higher usage limits. This model indicates that Meta aims to directly generate revenue from AI products and reduce its reliance on advertising business.
At the same time, Meta is advancing its new AI model, codenamed Watermelon, which is expected to be released in October this year. It remains unclear whether Watermelon will be integrated into Meta's existing model system or launched as an independent model.
In recent years, Meta has continuously accelerated its R&D pace of AI models and agents, launching the Muse Spark series of models and AI products tailored for programming and tool invocation scenarios. It has also pushed its AI strategy through both open models and commercialized agents. The launch of Hatch and Watermelon shows that Meta is accelerating its transition from AI model development to consumer-level agent applications, competing with companies like OpenAI and Anthropic in the AI assistant market.
