On September 11, Alipay's "Touch and Go" officially launched the "Tutu" intelligent entity for brands, a boundaryless operation intelligent agent. Relying on the million-level smart device network of "Touch and Go" on the merchant side, it connects 400 million consumers and over a million stores, bringing new growth to brand offline business. This is the second time that Alipay's "Touch and Go" has restructured offline operations with AI, following the AI upgrade of over 30 million offline touchpoints and the launch of the operating intelligent agent "Xiaoyu" for store merchants, achieving the world's first large-scale offline operating network with full AI upgrades in people, goods, and places.
After the upgrade, the "Xiaoyu" intelligent agent helps store owners understand their business conditions and carry out business actions; the "Tutu" intelligent agent helps brands identify high-potential stores, develop activity plans, and evaluate sales effectiveness. Both are integrated into the "Touch and Go" offline operating network.
At this point, Alipay's "Touch and Go" has achieved a new leap in AI, helping consumers, merchants, and brand companies share the benefits of the AI era through "Touch and Go."
New Release of Boundaryless Operation Intelligent Agent
"Touch and Go" Solving Discontinuities in Offline Operations for Brand Companies
Different from the online scenario of network interconnection, brand companies have long faced four major discontinuities in offline operations: unclear industry patterns, scattered offline outlets making it hard to identify market opportunities; inability to grasp the operational status of stores, with the performance of medium and long-tail stores being invisible; lack of tools to improve single-store output, often facing issues like stockouts and insufficient displays after marketing outreach; and isolated people, goods, and places, making it difficult to draw lessons for the next decision-making.
To address these pain points, Alipay's "Touch and Go" released the "Boundaryless Operation Intelligent Agent Tutu" by leveraging its offline AI operation network. This intelligent agent integrates scattered information along the offline operation chain, helping brands understand industry trends, identify high-potential stores, achieve B2C integrated omnichannel interaction, and provide implementable and verifiable business strategies and effect predictions.
Throughout this process, AI does not make decisions for the brands but helps them make more timely and evidence-based decisions, making offline operations clear, tangible, implementable, and reviewable.
Figure: Alipay's "Touch and Go" Launches Boundaryless Operation Intelligent Agent "Tutu"
Over 5,000 Brand Activities Launched
Increasing Repurchase Rates Leads to Significant Growth in Offline Sales
Currently, leading fast-moving consumer goods brands such as Coca-Cola, Yili, Mars Wrigley, Nongfu Spring, United, Master Kang, Suntory, Vitasoy, Pocari Sweat, Procter & Gamble, Shanghai Jiahe, and Lengsuanling have gradually joined Alipay's "Touch and Go" boundaryless operations, launching over 5,000 brand activities, resulting in billions of additional business growth.
Mars Wrigley, a global leader in candy and chocolate manufacturing, successfully found over 100,000 potential offline sales points through Alipay's "Touch and Go" boundaryless operation's smart operation solution, reaching millions of users and achieving digitalized operation efficiency across the entire online and offline supply chain. The well-known beverage company Suntory implemented the "Suntory, Touch 3 Get 1" marketing plan provided by "Touch and Go" boundaryless operations, selling an additional 100,000 bottles of beverages within a month, with more than half of the users repurchasing.
Eric Chen, General Manager of Suntory's Smart Business Department, said, "Boundaryless operations turn every 'Touch and Go' moment into a reason for consumers to come back again."
"Touch and Go" Three Years of Leapfrog Development
Serving the New AI Economy