On September 22, the Ant Afu Health Zone began to be widely available in offline supermarkets. Currently, more than 2,000 stores across the country have been launched, covering chain and regional retail brands such as Hema, Walmart, Ole, Yinzuo, Xin Tian Di, Zhongshang Supermarket, Chongqing Department Store, Dazhang, and Hongfu. When consumers purchase food such as milk, seafood, snacks, and oils, they can obtain information on calories, nutritional content, glycemic index, etc., through AI health Q&A and AI food photography functions, helping them make healthier purchasing decisions.
In real-life shopping scenarios, consumers can take photos of milk packaging or seafood labels, and Ant Afu can provide references on calories, fat, nutrition, glycemic index, and portion sizes based on individual dietary records and health conditions. As part of the "Scientific Weight Loss 100 Million Catties" campaign, Ant Afu has previously introduced AI diet scoring, food photo calorie recognition, and chronic disease diet management capabilities, extending AI health services into daily diets.
This model is also expanding to more offline consumption scenarios. In July this year, Zhongtian Fitness and Lekeshi Fitness joined the "Scientific Weight Loss 100 Million Catties" initiative, building a "eat, measure, exercise" service through AI weight trend tracking and AI training Q&A. Catering brands such as Xianglaoji and Zhangliang Hot Pot have also launched AI food photography experience stores, allowing consumers to obtain calorie and nutrition information by taking photos during meals. With the growth of healthy food consumption, AI is further entering offline consumer decision-making processes such as food selection and exercise management, moving beyond just an information query tool.
