At the "AI+ Cultural and Media" Technology Development Forum of the 2026 Yunqi Conference, Hu Ying Entertainment Group launched the AI Film Production and Management Platform "Jingrui AI," positioned as a new AI production infrastructure for the film and television industry. The platform aims to reduce ineffective trial and error in the AI video generation process and improve collaboration efficiency for large production teams.
According to the introduction, "Jingrui AI" supports precise control throughout the entire film and television creation process and multi-disciplinary collaboration, helping creators reduce "ineffective card draws" in AI-generated videos and improve organizational production efficiency through process capabilities. The platform is planned to start internal testing in October, with the first batch of spots open for application by professional film and television creators and production teams.
Du Yanlong, CTO of Hu Ying Entertainment Group, said that with the rapid growth of AI technology and related talents, the cultural and entertainment industry is facing new development opportunities. Compared to simply increasing the output of AI content, it is more important to participate in defining the production standards of the next generation of content industries. "Jingrui AI" aims to promote the upgrading of film and television production methods through AI infrastructure, enabling more creators to use AI for content creation.
Du Yanlong pointed out that the traditional film and television industry manages complex collaboration through division of labor, processes, standards, and asset systems, keeping the uncertainty in the production process within manageable limits. The core of the next phase of AI film and television production will shift from the ability to generate individual shots to helping teams continuously, explainably, and deliver complete works within budget. The focus of industry competition may further extend from model capabilities to content production organization capabilities.