ByteDance's AI product, Dou Bao, is accelerating its move toward becoming an independent personal assistant. According to insiders, Dou Bao has been secretly testing a personal assistant app called "Spell" since April of this year. Recently, as similar products in the overseas market have gained popularity, ByteDance has significantly accelerated the progress of this project.

It is reported that ByteDance plans to merge the original "Spell" project team with the Dou Bao conversation team, focusing efforts on creating an independent personal assistant app. This means Dou Bao will no longer be just a conversational tool embedded in other products, but rather will directly face users as an independent application.
The product has not yet announced an official release date, and specific functional details are still under confidentiality. However, from ByteDance's actions, it is clear that the AI personal assistant market has become the next focal point for competition among major manufacturers.



