Recently, cyberspace authorities carried out a concentrated crackdown on the use of artificial intelligence technology to impersonate public figures, clearing more than 47,000 pieces of illegal and non-compliant information and handling 3,961 violating accounts. This special governance effort focused on violations such as fake product promotion, attracting followers and traffic, fabricating rumors, and vulgar spoofs. It targeted four prominent forms in particular: unauthorized impersonation of celebrities' likenesses and voices, fabrication of illness-related rumors, posting false emotional scripts in the first person, and generating vulgar intimate interaction imagery.
This crackdown is deeply integrated into the framework for governing AI-related disorder that cyberspace authorities are continuing to advance in 2026. Earlier, in September, the Cyberspace Administration of China deployed the second phase of the "Qinglang: Rectifying Chaos in AI Applications" special campaign, listing impersonation of others as a core target. It also explicitly targeted malicious marketing through AI-synthesized fake audio and video in the special campaign against fake personas in short videos.
With the spread of generative artificial intelligence technology, the proliferation of deepfakes and fake personas has severely disrupted public perception and market order. This concentrated action has reinforced platforms' primary responsibilities and, through full-chain crackdowns, curbed the momentum of technology abuse. It carries important industry warning and regulatory significance for purifying the online ecosystem, protecting the public's legitimate rights and interests, and guiding the AI industry toward compliant and healthy development.