Recently, the Golden Rooster and Hundred Flowers Film Festival launched a film AI section for the first time and held a promotion ceremony in Xiamen, Fujian. This marks that artificial intelligence technology is now deeply entering the mainstream film and television creation field. As the core event of this section, the AI hackathon attracted 287 teams to register. Among them, 20 shortlisted teams took part in a 72-hour timed creative challenge around an assigned brief, using AI tools to complete the entire workflow within the time limit, from story conception and creative planning to video production.

Currently, AI technology is significantly lowering the barriers to film and television production, enabling efficient transformation from hand-drawn storyboards to moving images. Creators in the industry generally believe that while AI improves production efficiency, it also brings more possibilities to visual expression. However, the story core, emotional expression, and core aesthetic judgment still need to be led by creators.

The launch of the AI section at this Golden Rooster and Hundred Flowers Film Festival not only provides a platform for creators from different backgrounds to showcase and exchange ideas, but also reflects that the film and television industry is accelerating its embrace of the wave of large models and generative AI, exploring a new paradigm of video production through human-machine collaboration.