Recently, the Hongguo Short Drama Creator Center released the "Announcement on the Launch of Virtual Avatar Creation and Rights Confirmation Capabilities for AI Dramas," announcing that the platform has officially launched a "Virtual Avatar Creation and Rights Confirmation" capability. It provides AI drama creators with services for uploading rights/ownership materials in advance and recording rights confirmation, in order to address issues involving multiple sources of rights in AI drama virtual avatar creation, such as real-person authorization, upstream IP licensing, and original creation.
According to the announcement, virtual avatars in AI dramas may originate from real-person authorization, upstream IP licensing, or original creation, and may involve multiple types of rights, including likeness rights and copyright in artistic design. If creators have obtained real-person authorization, upstream IP licensing, or possess rights/ownership materials such as copyright registration certificates, they may submit the corresponding virtual avatar and related materials on the platform to apply for rights confirmation. The platform will review the submitted information, and after approval, a rights confirmation record will be formed for reference in subsequent content use and risk handling.
The announcement specifically states that rights confirmation records are intended to assist in retaining ownership/rights information and do not represent an absolute backstop against content or rights risks. Content launch and distribution must still comply with platform rules and relevant laws and regulations. This measure is intended to help creators complete the upload of rights/ownership materials in advance and avoid subsequent impact on work publishing.
As AI-generated content is increasingly applied in the short drama field, the definition of ownership and compliant use of virtual avatars are becoming important parts of platform governance. With the launch of this rights confirmation capability, Hongguo Short Drama provides a mechanism-based path for retaining ownership/rights information in AI drama content production, and also offers a reference for the industry as it explores AI content copyright governance.
