Meta announced that the phone call delegation feature of its consumer AI assistant Muse is now available to all paid subscribers. The feature lets Muse make calls to U.S. businesses on behalf of users. It began a small-scale test in September this year and was initially available only to select early users who had applied for access.
Meta hopes that phone call delegation will further integrate the AI assistant into consumers' daily lives. Alexandr Wang, Meta's Chief AI Officer and head of Superintelligence Labs, said Muse can handle tedious phone tasks for users, such as contacting cable providers, the DMV, and calling restaurants that don't support online reservations. Meta revealed last month that Muse has more than 10 million users.
Currently, Muse subscriptions start at $20 per month and provide 500 million tokens per week; the $100-per-month plan provides 3 billion tokens. The calling feature is currently available only to paid users. In addition, Wang said this week that the recently added Muse email address creation feature will soon be available to free users as well.
The AI phone agent race is heating up, with Google Gemini and startup Instinct also launching similar services. However, AI call-making still faces practical barriers: some businesses and customer service representatives hang up as soon as they realize the caller is an AI assistant. As AI voices become more human-like, how to clearly disclose the identity of AI agents and establish acceptance mechanisms on the business side will also become an important issue for scaling these services.