The AI hardware market has welcomed a major new product. On November 12 local time, according to media reports, Google officially opened pre-orders for its Intelligent Eyewear series of smart glasses. As Google's latest effort in embodied intelligence and wearable devices, the product was created by Google together with Samsung, Gentle Monster, and Warby Parker, with a starting price of $395.
A Star-Studded Partnership of Major Brands, Priced from $395
In terms of product ecosystem and design, these smart glasses bring together the strengths of a tech giant and leading fashion and optical brands. Google is responsible for the underlying Gemini AI capabilities and core system support, while Samsung, Gentle Monster, and Warby Parker have contributed deeply to the hardware form factor, industrial design, and optical frames, offering users a choice that combines a high-tech feel with everyday wearable aesthetics.
In terms of pricing and pre-orders, the official starting price for the series is set at $395, and pre-orders are now officially open to the market, marking the Gemini assistant's formal entry into a new form of on-device wearable hardware.
A Groundbreaking “Two-Way Privacy” Clause: Violations May Lead to Remote Lockout
Along with the convenience brought by smart glasses, the public has long been highly concerned about privacy violations caused by body-worn cameras and recording devices. To address this, Google introduced extremely strict compliance rules in this launch—formally writing “two-way privacy” into the product's terms of service for the first time.
According to the official rules, in order to effectively protect the privacy rights of both the person taking photos or recording and nearby passersby, any attempt to bypass the system's privacy protection mechanisms, record or photograph in violation of the rules, or misuse device functions will be strictly prohibited. Even more strictly, Google explicitly reserves the right in its terms of service to remotely lock the devices of users who violate the rules, thereby drawing a bottom line for the privacy boundaries of smart wearable devices at both the technical and regulatory levels.
