The Merriam-Webster Dictionary has announced "authentic" as the word of the year for 2023, reflecting the importance of truth in the age of AI. The search volume for this word has significantly increased due to the growing number of stories and discussions related to AI, celebrity culture, identity, and social media. People look up this word because it carries multiple meanings, including being genuine or not counterfeit, as well as being true to one's own personality, spirit, or character. This year, celebrities like Lainey Wilson, Sam Smith, and Taylor Swift have all used this term to express their declarations of seeking an authentic voice and true self. Additionally, deepfakes, which are closely associated with the concept of authenticity, have also attracted significant attention, particularly in cases where Elon Musk's lawyers argued that he should not be required to provide legal testimony.