The Japanese Kirin Holdings company, in the waning days of 2023, has harnessed generative AI to inspire new product offerings. By enlisting binary intelligence, the development of the "Kirin Hyoketsu" series of ready-to-drink beverages has been expedited, focusing on meeting the demands of the ready-to-drink market. Customer interviews have led to AI accelerating the product development process, thereby shortening the development cycle. To enhance efficiency, Kirin aims to use generative AI to consider customer survey results and provide insights for new product designs. This initiative will undergo human testing before market release to ensure product quality.