The release of Sora in the AI era is set to significantly impact the content industry. AI-generated video models could revolutionize the ecology of the long-form video industry, lowering the threshold for creation and intensifying competition. In the future, long-form video traffic may decentralize, necessitating adjustments to business models. Platforms like iQIYI face challenges; how to respond to the changes brought by AI is an urgent issue to be addressed.