On the evening of November 28th last year, Pinduoduo's financial report sparked heated discussions. Jack Ma, rarely posting a reply to employees, stated that the era of AI e-commerce is just beginning. Alibaba has established an AI e-commerce team and launched the "Huiwa" product to enhance the creative efficiency of merchants and influencers, and is laying out the AI e-commerce field. Giants like Baidu and TikTok have also joined the AI e-commerce battlefield, launching AI products, but the market remains cautious about AI e-commerce. Merchants have mixed opinions on the effectiveness of AI e-commerce; some merchants say that AI has little impact, and price and cost-effectiveness are still the keys to sales. AI e-commerce has the advantage of personalized recommendations, accurately discerning consumers' shopping preferences through AI algorithms, and leading the new trend in e-commerce.