Global programmatic media partner MiQ recently announced the official launch of its transformative advertising integration platform, MiQ Sigma. Powered by AI, this platform is built on the world's largest dataset, aiming to significantly enhance the marketing effectiveness for brands and agencies.
The core advantage of MiQ Sigma lies in its powerful data integration capabilities, aggregating over 300 different data sources, covering up to 7 trillion consumer behavior signals. These signals encompass all consumer behaviors, such as watching television, browsing websites, and shopping in physical stores, offering an unprecedented breadth and depth for understanding consumers.
The platform empowers traders with Sophisticated AI technology, enhancing planning capabilities, user mining, and marketing campaign effectiveness. MiQ Sigma achieves full ecosystem integration, becoming the first intelligent advertising integration platform in the world to accomplish this. By combining a three-in-one architecture of data, technology, and deployment with cutting-edge AI technology, MiQ Sigma can achieve efficient and precise marketing decisions.
Its unique trading agency function supports seamless operations between multiple DSPs (demand-side platforms) and SSPs (supply-side platforms), helping traders accurately reach high-value audiences, even in highly fragmented digital environments. MiQ Sigma aims to reshape the interaction paradigm between brands, advertisers, and consumers, providing dual guarantees of efficiency and effectiveness for programmatic buying.
Gurman Hundal, CEO and co-founder of MiQ globally, said: "MiQ Sigma not only represents the birth of a product but also the pinnacle of MiQ's 15 years of innovation and practice. Since its inception, MiQ has been driven by a neutral and open collaboration model, deep data intelligence, and expert insights, continuously pushing the enhancement of marketing effectiveness. Now, through groundbreaking technology, MiQ Sigma elevates this concept to a new dimension. In the context of increasing ecological fragmentation and complexity, it achieves a comprehensive performance leap with faster decision-making speed, smarter algorithm optimization, and stronger cross-platform collaboration capabilities. This not only solidifies MiQ's market leadership but also helps teams and customers establish a long-term, sustainable competitive edge in the rapidly evolving digital environment."
The launch of MiQ Sigma is undoubtedly set to bring a profound transformation to the programmatic advertising industry, providing strong support for advertisers to succeed in complex and ever-changing digital marketing environments.