Apple's ongoing struggles in the field of artificial intelligence are increasingly fueling speculation about its leadership changes, with some analysts even stating that current CEO Tim Cook might "step down." Although a U.S. media report suggested that Apple needs a CEO more focused on products rather than logistics like Cook, currently, Cook's position remains stable, thanks to the high loyalty of Apple's board and investors' relatively calm reaction to stock fluctuations.
AI Performance Lags, Investor Disappointment Increases
However, the recent Worldwide Developers Conference (WWDC) had a lackluster performance, which undoubtedly deepened investor disappointment. Critics generally believe that Apple lacks significant updates in artificial intelligence, especially the comprehensive reform of Siri has been postponed, causing dissatisfaction. Bloomberg journalist Mark Gurman even stated that the AI demonstration at this event was "surprisingly minimal."
Cook's Achievements and Future Challenges
There is no doubt that Cook has achieved remarkable accomplishments during his tenure. Under his leadership, Apple's market value soared from 340 billion dollars to 3.1 trillion dollars, a remarkable achievement that largely quelled previous complaints. Cook is considered an ideal leader for Apple's "golden decade," successfully making the iPhone the core of the ecosystem and leading Apple through many challenges.
However, these successes are largely seen as improvements and optimizations based on the philosophy of the Steve Jobs era. Now, with the full arrival of the AI era, some believe that it requires leadership with bold product vision, rather than just operational control. Whether Cook can lead Apple into a new chapter in the AI era has become a difficult issue he must face now.