Recently, with the rise of STEM education and the rapid development of the AI industry, the educational robot market is facing new opportunities. According to the latest data released by International Data Corporation (IDC), in the first half of 2025, the hardware sales revenue of the Chinese educational robot market reached 1.07 billion yuan, an increase of 12.5% year-on-year. It is expected that by 2029, the hardware sales revenue of the market will reach 3.93 billion yuan, with a five-year compound annual growth rate of 12.9%.
Educational robots are defined as smart products based on computer automatic control, capable of networking and possessing multiple functions. Depending on their functions and applications, educational robots can be divided into three categories: programming robots, bionic robots, and interactive robots.
Firstly, programming robots focus on programming education and are usually composed of standardized parts and electronic modules that can be manually assembled. They can control movement through programming, such as obstacle avoidance and path tracking. Representative brands include UBTech, Alpha Dog, and LEGO.
Secondly, bionic robots imitate the appearance of humans or animals, have multi-joint motion capabilities, and support complex action programming and scenario simulation. Domestic companies such as UBTech and Canyou Technology have shown outstanding performance in this field.
Finally, interactive robots focus on voice interaction and image recognition, enabling them to answer questions, give lectures, and provide personalized learning tutoring. Representative manufacturers include Alpha Dog and Yuanluobo, among others.
IDC points out that the educational robot market is undergoing significant changes. Although the market structure has not yet stabilized, programming robots have achieved stable development with the support of courses and competitions. At the same time, domestic manufacturers have demonstrated strong competitiveness through rich offline courses and content accumulation.
In terms of sub-sectors in the education scenario, market demand is becoming increasingly clear. Different learning scenarios, such as early childhood education, K12 programming enlightenment, and language learning, have driven the product classification and functional refinement of educational robots. This allows companies to better meet various educational needs.
Key Points:
🌟 In the first half of 2025, the hardware sales revenue of the Chinese educational robot market reached 1.07 billion yuan, an increase of 12.5% year-on-year.
🤖 Educational robots are divided into programming robots, bionic robots, and interactive robots, meeting different educational needs.
🌱 Vendors will provide comprehensive solutions that include hardware, course content, and services, driving the educational robot market toward an ecological closed loop.
