Popular GitHub Repositories for Mmm

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

LightweightMMM ? is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Analytics & Machine Learning R Sidekick

A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference and more

Source code for our "MMM" paper at AAAI 2020

In this paper we researched the accuracy and usability of machine learning models for MMM analyses.