抖音平台近期开展专项治理，重点打击利用AI技术生成色情低俗内容的违规行为。今年以来，已处置违规内容4.2万条，对1.4万个账号采取禁言、封禁等处罚。治理主要针对利用AI塑造虚假人设、发布性暗示视频进行导流的黑产团伙。部分违规者使用AI生成的美女图片作为直播间封面或主页收藏，诱导用户跳转至第三方平台。
快手电商借助AI大模型实现智能预警，有效治理直播间乱象。AI实时监控并掐断“剧本炒作”等不良内容，使举报率大幅下降，平台生态从人工管理迈入智能治理新时代。
抖音电商启动“直播诈骗引流专项治理”，打击AI工具转赠等骗术，针对虚假宣传、诱导诈骗行为，如虚构高收益课程、误导商品材质和伪造身份。旨在维护合规透明交易环境，保护消费者权益。
抖音副总裁李亮回应“AI盗播带货”事件，澄清“三个直播间同时开播”非抖音平台发生，但承认存在利用AI仿冒名人带货的短视频。他强调此类行为损害创作者、商家及平台信任，不符长期利益。抖音已启动专项治理行动，打击AI伪造人像内容。
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