2026年春节，中国互联网巨头通过总计80亿元的“AI红包大战”抢占市场，AI应用一度主导应用商店榜单。然而，随着假期结束，如何提升用户留存率成为AI助手们面临的关键挑战。
2026年春节AI红包大战升级，字节跳动旗下豆包AI助手加入战局，宣布“豆包过年”活动并登陆春晚。不同于腾讯、阿里的现金补贴，豆包主打科技感，计划送出超10万份接入其大模型的智能产品，将红包大战从“撒钱”引向“送未来”的科技体验。
字节跳动旗下AI助手豆包宣布加入春节营销大战，将作为合作伙伴亮相2026年央视春晚，并启动“豆包过年”新春活动。活动亮点是提供超10万份深度接入豆包大模型的科技产品作为奖品，包括宇树机器人、大疆无人机等，区别于传统的现金红包形式。
2026年春节，阿里以“30亿免单”活动打响AI红包大战，将AI技术融入生活场景，直指腾讯与字节跳动的市场。通过千问APP送出超百万单奶茶，展现了阿里生态协同与闭环优势，实现降维打击。
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