在2026年超级碗期间，Anthropic首次推出广告，以幽默方式讽刺竞争对手OpenAI在ChatGPT中插入广告的做法，强调其对用户体验的负面影响，引发广泛讨论。
OpenAI CEO公开指责Anthropic在超级碗广告中误导消费者，批评其长期使用模糊话术。争议焦点是Anthropic宣传Claude不受广告影响，暗示对手存在商业操控。这场口水战凸显AI行业竞争加剧，企业竞相通过营销策略争夺用户信任。
OpenAI开始测试ChatGPT广告业务，定价策略引人注目：每千次展示费用约60美元，远超常规网络广告，接近顶级电视广告价位。广告主要出现在免费版和低成本“Go”层级回复框下方，采用按展示付费模式，而非传统搜索引擎的按点击付费。
OpenAI计划在第六十届超级碗投放60秒广告，连续第二年亮相该顶级赛事。这反映了AI行业竞争激烈，各大公司正通过高曝光渠道争夺用户。
Maqnet AI是一款AI辅助设计工具，可以在几秒钟内生成超级碗级别的视觉效果和5秒视频片段。
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