Search AI Products and News

California has passed new legislation AB1836, which requires explicit consent from the estates of deceased performers before creating AI replicas for various digital representations in films, television, and games. The law aims to enhance the protection of performers' rights in the era of artificial intelligence. The SAG-AFTRA union has expressed its support and is collaborating with AI companies Narrativ and ElevenLabs to establish a platform that allows actors to license their voice AI clones, ensuring control over how and where their likeness is used. This initiative will not only impact Hollywood.

The California Senate has passed Bill AB2602, aimed at protecting performers from unauthorized artificial intelligence digital replicas. It requires explicit consent before using a performer’s digital likeness. The bill is similar to SAG-AFTRA's contract from last year and extends protections to other performance forms such as video games, audiobooks, and advertisements, including non-union work. It passed both the House and Senate with strong support and will be reviewed again before being sent to the governor. SAG-AFTRA is also advocating for the federal 'No Fakes Act'.

Three tech giants, OpenAI, Adobe, and Microsoft, have united to support California's AB3211 bill, which requires tech companies to add labels to generated content to help identify works created by artificial intelligence (AI). Key provisions include adding watermarks in the metadata of AI-generated photos, videos, and audio clips, and large online platforms are required to label AI-generated content in a way that is easily understood by the general audience. This bill aims to address issues of information sourcing and enhance public understanding and trust in AI technology.