California Passes New Bill to Protect Performers from AI Replicas Infringement

The California Senate has passed Bill AB2602, aimed at protecting performers from unauthorized artificial intelligence digital replicas. It requires explicit consent before using a performer’s digital likeness. The bill is similar to SAG-AFTRA's contract from last year and extends protections to other performance forms such as video games, audiobooks, and advertisements, including non-union work. It passed both the House and Senate with strong support and will be reviewed again before being sent to the governor. SAG-AFTRA is also advocating for the federal 'No Fakes Act'.