Alibaba Invests 3 Billion Yuan in Red Envelopes: Tongyi Qianwen Aims to Rebuild the AI Super Entry Point During the Spring Festival
Alibaba launched a special project called "Qianwen" during the Spring Festival, investing 3 billion yuan to enable AI technology to deeply intervene in users' decision-making in daily life, fostering new consumer habits in the AI era. The core strategy has shifted from "red envelope socializing" to "AI hosting," focusing on free meals and hosting, encouraging users to complete the entire closed-loop transaction within the Qianwen APP, such as ordering meals and booking tickets, to reconstruct the consumption ecosystem through practical transactions.