Baidu Launches the 2014 Red Envelope Festival: Invests 500 Million to Make AI Weni Assistant a Traffic Generator
Baidu's 2026 Spring Festival red envelope campaign invested 5 billion yuan, shifting focus to the Baidu APP's Wenxin Assistant, marking a strategic pivot to 'universal AI applications'. Leveraging holiday traffic, it successfully redirected users from traditional search to AI interactions, with AI feature experiences exceeding 50 million.....
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