OpenAI Makes a Bold Start in the Advertising Business: CPM Pricing of $60 Targets NFL and Aims for a $11 Billion Revenue Goal
OpenAI will introduce ads in the free and basic paid versions of ChatGPT to monetize traffic. Its advertising pricing is very high, at around $60 per thousand impressions, three times that of platforms like Meta, targeting top-tier television ad resources, and adopting a high-price, precise targeting strategy.