Alexa+ Enters the Music Scene! Amazon Boosts User Listening Time by Three Times with AI Conversational Assistant, Targeting Spotify's Core
Amazon launched an upgraded AI assistant, Alexa+, which is now available in the Amazon Music app for early users. The new version supports conversational music discovery, increasing song exploration rate to three times that of the previous version, and boosting recommended playback by nearly 70%, showcasing the potential of generative AI to reshape music consumption and breaking past limitations of only performing basic commands.
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