Ambitions behind 220 million monthly active users: Doubao's internal testing of AI e-commerce, a one-sentence order to complete the e-commerce loop
ByteDance's AI assistant, Doubao, launched a gradual test of its AI e-commerce function in March 2026, deeply integrating large models into e-commerce transactions. The feature focuses on 'one-sentence shopping,' using natural language understanding capabilities so that users can simply express their needs vaguely, and the system can accurately match products, provide suggestions, and directly place orders, greatly simplifying the shopping process. By the end of 2025, Doubao had reached 226 million monthly active users.