马云现身阿里总部慰问AI项目组，正值阿里AI业务发力春节市场。公司推出30亿元“春节请客计划”，通过免单福利覆盖用户吃喝玩乐需求。
阿里通义千问App继投入30亿元启动“春节请客计划”后，再获东方卫视、浙江卫视、江苏卫视及河南卫视四大马年春晚独家冠名权。与以往不同，通义千问将深度参与节目内容创作，作为“AI演员”融入表演，利用AI视频生成、图像识别和实时问答等尖端技术，为观众呈现科技感十足的春晚体验。
阿里巴巴春节期间投入30亿元启动“千问”专项项目，旨在通过AI技术深度干预用户生活决策，培养AI时代新消费习惯。核心策略从“红包社交”转向“AI请客”，主打“免单”与“请客”，鼓励用户在千问APP内完成从决策到下单的全闭环交易，如订餐、购票等，以实战化交易重构消费生态。
2026年2月2日，千问App启动“春节请客计划”，投入30亿元，以“免单”形式覆盖全国吃喝玩乐，推广AI时代新生活方式。该计划整合阿里生态，协同淘宝闪购、飞猪、大麦、盒马、天猫超市、支付宝等平台共同参与。
Xai
$1.4
Input tokens/M
$3.5
Output tokens/M
2k
Context Length
Anthropic
$105
$525
200
Google
$0.7
$2.8
1k
$7
$35
$2.1
$17.5
$21
Alibaba
-
Baidu
128
$6
$24
256
Bytedance
$1.2
$3.6
4
$2
$3.9
$15.2
64
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