ACI Worldwide联合YouGov对2000名英国成年人调查发现，信任不足仍是AI购物工具普及的主要障碍。仅19%消费者相信AI助手能遵循规则自主做出日常购买决策，而55%更信赖人类专家。研究指出，消费者普遍担忧失去控制权、资金安全及问责机制，69%的受访者对此表达了顾虑。
亚马逊于4月30日推出“Join the chat”AI音频问答功能，由数字“AI购物专家”驱动，将商品详情页的“阅读模式”升级为“对话模式”，让用户通过语音实时获取信息，提升电商交互效率与自然度。
["IKEA推出全新的AI家居设计和购物助手，可为用户提供个性化的家具和装饰建议。","助手展示IKEA产品目录，允许用户从全球社区获取设计灵感和专家建议。","目前在美国市场向GPT Plus用户开放，计划在今年扩展到更多市场。","IKEA首席数字官表示助手是为了丰富零售体验，改进与顾客和同事互动。"]
Alibaba
-
Input tokens/M
Output tokens/M
Context Length
Bytedance
Baidu
Tencent
$2
$0.75
256
64
Openai
$0.63
$3.15
131
Anthropic
$105
$525
200
Chatglm
128
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