TikTok Launches Smart+ to Join the AI Advertising Arena, Competing for Ad Revenue with Meta
Recently, TikTok launched an AI-driven advertising purchase tool called Smart+. This tool aims to simplify the advertising buying process by automating all operations from creative development to targeting and optimization. Smart+ is TikTok's response to Google's Performance Max and Meta's Advantage+. It uses artificial intelligence to handle heavy lifting tasks such as creating and delivering ads to drive conversions, leads, or app downloads. However, Smart+ also offers
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