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At a recent auto show in Shanghai, German automaker BMW announced it will integrate artificial intelligence technology from Chinese startup DeepSeek into its new models later this year. BMW CEO Oliver Zipse said at the show that the move marks a further strengthening of the company's collaboration with local tech companies in the Chinese market. Zipse emphasized China's rapid pace of innovation in AI and BMW's desire to leverage the technology to enhance the intelligence of its vehicles.

Recently, BMW Brilliance Lynk & Co Digital Information Technology Co., Ltd. (Lynk & Co) and ByteDance's Volcano Engine have partnered to innovate automotive marketing services with the help of Artificial Intelligence (AI) technology. This collaboration leverages AI to achieve precise product matching and purchase recommendations, optimize content guidance, and enhance the user car-buying experience and dealer operational efficiency. BMW Group President and CEO in Greater China, Gao Xiang, stated that AI is key to BMW's creation of smarter and more considerate mobility solutions, and is being rapidly integrated into R&D, production, supply chain, product, service, and operations.

BMW Group and Alibaba Group have officially announced a strategic collaboration in the Chinese market. Both companies will focus on cutting-edge technologies such as AI large language models and intelligent voice interaction, aiming to develop advanced solutions tailored to the needs of Chinese consumers.