AI Meets Nostalgic Marketing: Toys 'R' Us Utilizes Sora to Create Brand Animation Promotion
The once globally popular toy retail giant Toys 'R' Us is seeking brand revival through artificial intelligence technology. This company, which filed for bankruptcy in 2018 due to private equity operations, recently released a so-called 'brand film' claiming to be produced using OpenAI's Sora text-to-video tool, attracting attention in the industry.
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